Consumer security and privacy attitudes in a post-Covid world

A research whitepaper for service providers

The COVID-19 pandemic accelerated digital adoption and changed consumer behavior related to online security and privacy.

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Worry has prompted changes in online consumer behavior

F‑Secure’s latest research finds that online security and privacy worries have increased, prompting changes in online consumer behavior. In 2021, 34% of consumers had experienced a security incident in the previous 12 months compared to 29% in 2020. 65% have changed their online habits due to these security concerns.

Consumers look to service providers for help

Managing security across all their connected devices seems almost impossible for the most consumers. Many consumers are overwhelmed and turning to their trusted service providers for help. This puts you in a great position to help your customers — and grow your business.

Want to know more?

Download the F‑Secure research whitepaper 2021 to find out more insights on consumer behavior. Learn how you can help your customers to simplify their online security with F‑Secure’s all-in-one solution.

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F‑Secure’s four waves of consumer research between 2014 to 2021 cover 5 to 11 countries and include responses from over 27,000 consumers. This report summarizes the findings of our latest study conducted in June 2021 in Brazil, France, Germany, the UK, the USA, Mexico, the Netherlands, Sweden, and Japan (9 countries × 800 respondents — 7,200 respondents) and compares those findings with those of our previous studies, conducted in 2015, 2018, and 2020.