80% of consumers expect services providers to protect them from digital threats
The consumer demand for protection from service providers is clear: 80% expect protection from cyber threats, and 93% believe offering cyber security is important and 51% are willing to pay for it.
But standard endpoint solutions aren’t enough. In the age of AI, consumers need protection that is:
Contextually relevant – preventing threats
Emotionally resonant – protecting in the moment
Proactively helpful – supporting recovery
With consumer demand and trusted relationships already in place, you’re perfectly positioned to help your customers combat scams, build resilience, and live their best digital lives.