Consumer security worries are growing — insurers can step in
A research whitepaper for insurance companies
The COVID-19 pandemic accelerated certain consumer online behaviors and changed security attitudes. Download the new F‑Secure whitepaper to learn why this has significance to insurance companies.
New online behaviors increase demand for security
Online shopping, online banking and working from home have increased significantly from the pre-pandemic times. Simultaneously, 65% of consumers think that the internet has become a more dangerous place. Consumers have changed their online behavior due to security concerns and are more willing to pay for security than before.
Add digital security to your insurance portfolio
Non-insurance services have become pivotal for creating value for customers and positioning insurers in the competitive market. Digital security coupled with insurance services makes a compelling offering because both appeal to the universal human need for safety. Respond to the growing need and become an insurer who protects customers from cyber crime.
Want to know more?
Download the F‑Secure research whitepaper to learn how the pandemic has impacted consumers’ online security and privacy behavior and attitudes, and how you can seize the new opportunities that have arisen.
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Thank you for your interest
F‑Secure’s four waves of consumer research between 2014 to 2021 cover 5 to 11 countries and include responses of over 27,000 consumers. This report summarizes the findings of our latest study conducted in June 2021 in Brazil, France, Germany, the UK, the USA, Mexico, the Netherlands, Sweden, and Japan (9 countries × 800 respondents — 7,200 respondents), and compares those findings with those of our previous studies, conducted in 2015, 2018, and 2020.