This detection from the F-Secure Security Cloud identifies Android apps with code or behavior similar to Adware:Android/StartApp, an advertising module that is distributed bundled together with other applications. The advertising module is used to display advertising content on the device.
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F-Secure Security Cloud is an online reputation service that provides the latest analysis and reputation rating for programs, files and websites. If a questionable program or file is found during a scan, a query is sent to the Security Cloud to get the most recent reputation rating for it.
Based on the settings of your F-Secure security product, it will then use the information from Security Cloud (and if needed, further analysis) to determine whether to delete, quarantine or block the program or file.
The Security Cloud rating for the identified app indicates that it has code similar to Adware:Android/StartApp. These apps display third-party advertising content to the device user, either as icons or notification messages in the device interface, or as pop-up messages that are shown when the bundled apps are run.
Mobile apps, especially those distributed for free, often include behavior or components for displaying third-party advertising content. This is done as an alternative form of revenue for the software developers, who would otherwise have to charge users for the application itself. If a user is unaware of the 'ad-supported' nature of such programs, or objects to the content being shown, they may cause considerable annoyance.
If use of the program outweighs the inconvenience of having ads displayed, you may choose to keep the app installed on your device.