This detection from the F-Secure Security Cloud identifies Android apps with code or behavior similar to Adware:Android/StartApp, an advertising module that is distributed bundled together with other applications. The advertising module is used to display advertising content on the device.
F-Secure's Security Cloud is an online service that tracks the security reputation of common programs, files and websites. If a questionable program or file is found during a scan, your F-Secure security product will send a query to the Security Cloud to get its most recent reputation rating. The product will then use that information (and if needed, further analysis) to choose whether to block, quarantine or remove the program or file.
The Security Cloud rating for the identified app indicates that it has code similar to Adware:Android/StartApp. These apps display third-party advertising content to the device user, either as icons or notification messages in the device interface, or as pop-up messages that are shown when the bundled apps are run.
Mobile apps, especially those distributed for free, often include behavior or components for displaying third-party advertising content. This is done as an alternative form of revenue for the software developers, who would otherwise have to charge users for the application itself. If a user is unaware of the 'ad-supported' nature of such programs, or objects to the content being shown, they may cause considerable annoyance.
If use of the program outweighs the inconvenience of having ads displayed, you may choose to keep the app installed on your device.
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