Made Simple

Created exclusively
for partners

Made Simple 4, November 3, 2022

Optimizing your end customer journey to grow customer lifetime value

The cost of Acquiring a new customer can be 4 to 8 times the cost of retaining one. Additionally, it has been researched that for SaaS (Software-as-a-Service) products the activation metric has the biggest impact on monthly recurring revenue within 12 months. Investing in first experiences is the key success factor in optimizing customer journeys.

Join Paula Al-Soufi, F-Secure, Director Solution Offering and Anu Linjamäki, F-Secure's partner Services Owner to discuss the key activities that allow you to grow your security customer's lifetime value:

  • Activating your security customer base
  • Efficient customer engagement to secure your customers digital moments
  • How to deliver peace of mind throughout the customer journey

Paula Al-Soufi

Solution Offering

Anu Linjamäki

Partner Services

What is "F-Secure Made Simple"?

This series delivers in 25 minute sessions a clear and simple deep-dive into one or two topics that aim to provide either new insights from consumer research, new opportunities for cybersecurity positioning, or new technologies or partnerships that your organization can leverage.

Delivered by F-Secure experts and partners, this series is a must if you want to:

  • Add value to your current cyber security offering with concrete simple steps
  • Improve consumer protection and partner value
  • Have a walkthrough of the latest consumer insights on cyber security needs

Registration for Session 4, on November 3, is now open

You have two options to join:

  • Option 1 : 8:00 Central European Time ; 14:00 Singapore Time
  • Option 2 : 16:00 Central European Time ; 10:00 Eastern Standard Time
Stay tuned and don’t miss our upcoming sessions:
Made Simple 1
February 17, 2022
All in one Security Made Simple – a radical simplification of cyber security for consumers is needed. 
The F-Secure response is great news for your customers.
Watch the recording
Made Simple 2
March 31, 2022
Smart and secure WiFi - Connected Home Security combined with WiFi management Watch the recording
Made Simple 3
June 9, 2022
Identity protection – how easily identity theft can be prevented Watch the recording
Made Simple 4
November 3, 2022
Optimizing your end customer journey to grow customer lifetime value Register now
Made Simple 5
December 1, 2022
Positioning cyber security – who to target and how  

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