The cost of Acquiring a new customer can be 4 to 8 times the cost of retaining one. Additionally, it has been researched that for SaaS (Software-as-a-Service) products the activation metric has the biggest impact on monthly recurring revenue within 12 months. Investing in first experiences is the key success factor in optimizing customer journeys.
Join Paula Al-Soufi, F-Secure, Director Solution Offering and Anu Linjamäki, F-Secure's partner Services Owner to discuss the key activities that allow you to grow your security customer's lifetime value:
This series delivers in 25 minute sessions a clear and simple deep-dive into one or two topics that aim to provide either new insights from consumer research, new opportunities for cybersecurity positioning, or new technologies or partnerships that your organization can leverage.
Delivered by F-Secure experts and partners, this series is a must if you want to:
You have two options to join:
|Made Simple 1
February 17, 2022
|All in one Security Made Simple – a radical simplification of cyber security for consumers is needed.
The F-Secure response is great news for your customers.
|Watch the recording|
|Made Simple 2
March 31, 2022
|Smart and secure WiFi - Connected Home Security combined with WiFi management||Watch the recording|
|Made Simple 3
June 9, 2022
|Identity protection – how easily identity theft can be prevented||Watch the recording|
|Made Simple 4
November 3, 2022
|Optimizing your end customer journey to grow customer lifetime value||Register now|
|Made Simple 5
December 1, 2022
|Positioning cyber security – who to target and how|