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Webinar

Winning value propositions

F-Secure

1 min read

Build a security value proposition your customers actually buy

On September 24, 2026, we had a 25-min session for our existing partners on how to build security value propositions that convert, and where embedded security fits in their MyOperator app.

Fix the pitch and grow revenue

Most security pitches fail the same way — a feature list with no outcome, a generic claim with nothing behind it, or the right message at the wrong moment. This webinar is for our partners who want to sharpen their commercial security story and treat embedded security as a real revenue opportunity, not an add-on.

What you'll learn

  • Why most pitches fail to convert.

  • The framework for simplifying a tiered portfolio so customers can choose with less friction.

  • The practical steps for embedding security into your app to lift engagement and reduce churn risk.

Meet the speakers

Tom Gaffney

Director of Product Engagement, F‑Secure

With 28 years’ experience in technology, the last 15 of which in cyber security, Tom Gaffney is passionate about online privacy and security. Partnering with some of the world’s leading tele­communication providers to deliver safe online experiences, he has dedicated his career to educating people on the privacy issues surrounding digital services and teaching users how to interact digitally in the most secure way.

Olli Bliss

Host and Director of Product Engagement, F‑Secure

Olli Bliss brings a wealth of experience in cyber security and business strategy. With a keen understanding of the evolving threat landscape, Olli is dedicated to helping partners navigate and mitigate online risks and keep their customers safe.

Contact us

If you’re interested in finding out how we can personalize our solutions to your business strategy and consumer needs, contacting our team of experts is easy. Get in touch to find out:

  • How we integrate our security solutions

  • How we can add value to your business

  • How your customers benefit from our security

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Thank you for your interest

We'll be in touch soon.