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F-Secure Scam Intelligence & Impacts Report 2026

Scams are no longer defined by how often they happen, but by the damage they cause. This year’s report reveals how the scam economy is evolving, driven by AI and organized crime — and shaped by the rising importance of digital trust.

Key Findings

The latest F‑Secure global consumer market research shows that scams are becoming more effective, more financially damaging, and more influential in how consumers choose and trust digital service providers.

Key Findings 1 of 5

Exposure is widespread

56% encounter scam attempts at least monthly.

Source: F Secure Global Consumer Market Survey 2026, n = 10,000

Key Findings 2 of 5

Financial loss is high

52% of victims lose money — more than double 2025 levels.

Source: F Secure Global Consumer Market Survey 2026, n = 10,000

Key Findings 3 of 5

Impact differs by age

Younger adults face higher exposure to scams, while older victims are more likely to lose money (60% of 65–74-year-old victims).

Source: F Secure Global Consumer Market Survey 2026, n = 10,000

Key Findings 4 of 5

Trust influences decisions

93% say it’s important that their telecommunications provider offers cyber security and 82% say security influences provider choice.

Source: F‑Secure Global Consumer Market Survey 2026, n = 10,000

Key Findings 5 of 5

Demand remains strong

51% are willing to pay for scam protection.

Source: F‑Secure Global Consumer Market Survey 2026, n = 10,000

What’s in the Report?

What’s in the Report?

The F‑Secure Scam Intelligence & Impacts Report 2026 examines how the scam landscape is evolving — and what it means for consumers and the digital service providers they trust. Drawing on global consumer data, it uncovers the structural shifts reshaping the scam economy and the growing role of trust in the digital experience.

The report also shows how artificial intelligence is accelerating the professionalization of scams, enabling organized crime groups to operate at scale. From automated scam operations to AI‑generated deception, it reveals how attacks are becoming harder to recognize, and how this is changing both the threat environment and the global response.

Finally, the report examines how trust is being challenged across everyday digital experiences, from search and shopping to communication. It outlines the emerging threats shaping 2026 and introduces a new model for digital trust — helping service providers move beyond protection to build resilience, strengthen relationships, and deliver security that feels like care.

Download the Report

Explore comprehensive consumer data and scam insights in the F‑Secure Scam Intelligence & Impacts Report 2026.

Dive Deeper into the Insights

The Cost of Scams: Same Exposure, Double the Loss

Scam exposure remains high in 2026, but the real shift is in impact. Financial losses have surged as cyber criminals become more effective at converting attempts into real monetary harm. Our 2026 consumer survey reveals how the scam landscape is changing.

Timo Salmi
Senior Solution Manager, F‑Secure

Trust Under Attack: The Scam Threats of 2026

Artificial intelligence is eroding trust in everyday digital interactions — from search results to voice calls. As scams infiltrate the online platforms and services people rely on, this chapter explores the key threats shaping 2026 and what they mean for digital trust.

Dr. Megan Squire
Threat Intelligence Researcher, F‑Secure

The AI Arms Race: Inside the Global Fight Against Scams

AI is transforming scams into highly efficient operations run by organized crime groups. As attacks become more sophisticated, the challenge isn’t just exposure — it's recognition. This chapter examines how AI is reshaping the scam economy and the global fight against it.

Jorij Abraham
Managing Director, Global Anti-Scam Alliance

Live Your Best Digital Life: A New Model for Trust

Discover how F-Secure is building a new model for digital trust — empowering digital service providers with AI‑powered, human-centered cyber security to enable trusted experiences across everyday digital life, so your customers feel secure, confident, and in control.

Experts Behind the Insights

Meet some of the researchers, analysts, and advocates behind the F‑Secure Scam Intelligence & Impacts Report 2026.

Experts Behind the Insights

Meet some of the researchers, analysts, and advocates behind the F‑Secure Scam Intelligence & Impacts Report 2026.

Senior Solution Manager, F‑Secure

Timo Salmi is a consumer intelligence researcher with more than 20 years at F‑Secure, exploring trends in scams, threats, security, and consumer behavior. He serves as the insights lead for F‑Secure consumer market surveys.

The findings across this report signal a structural shift. Scam exposure is still high, but financial harm is escalating — more than half of victims now lose money.
As AI‑powered shopping expands, weak merchant verification and limited safeguards may allow fraudulent stores to gain visibility through AI-generated recommendations.
Scam syndicates operate across borders and exploit gaps in international legislation. While money may be stolen through financial services, scams often begin earlier.

Timo Salmi

Senior Solution Manager, F‑Secure

Timo Salmi is a consumer intelligence researcher with more than 20 years at F‑Secure, exploring trends in scams, threats, security, and consumer behavior. He serves as the insights lead for F‑Secure consumer market surveys.

The findings across this report signal a structural shift. Scam exposure is still high, but financial harm is escalating — more than half of victims now lose money.

Dr Megan Squire

Threat Intelligence Researcher, F‑Secure

Megan Squire holds a PhD in computer science and is the author of two books and 40+ peer-reviewed articles. A recipient of Best Paper Awards and a recognized cyber threat expert, she has been featured in major media including The New York Times, WIRED, and PBS Frontline.

As AI‑powered shopping expands, weak merchant verification and limited safeguards may allow fraudulent stores to gain visibility through AI-generated recommendations.

Jorij Abraham

Managing Director, Global Anti-Scam Alliance

Jorij Abraham is the founder of GASA, a non-profit dedicated to protecting consumers from scams worldwide. He is a speaker, advocate, and educator focused on raising awareness and developing effective scam prevention strategies.

Scam syndicates operate across borders and exploit gaps in international legislation. While money may be stolen through financial services, scams often begin earlier.