Overview
The scammer promises easy money or makes appeals designed to leverage victim's greed.
This psychological technique does not always require the victim getting money. For scams that involve the victim buying something, such as the 2.1.5 Gaming Account Sale Scam, the "easy money" concept can translate to "too good to be true", where the victim thinks they are getting something for a very low price.
Related Articles
How to identify deals that are too good to be true, Allstate Identity Protection
The Psychology of Scams, CC FCU
The Psychological Tactics Behind Fraud - How Scammers Exploit Human Behavior, Canadian Finance Crime Academy