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Helsinki, Finland – July 23, 2020: The connected home is expanding deeper into consumers’ lives thanks to a new breed of early adopters, according to a new report from cyber security provider F-Secure.* While smart TVs and other entertainment devices led the first wave of the smart home revolution, voice-activated home automation devices are becoming increasingly popular among tech-savvy parents using internet-connected technologies to modernize their homes.
The report, The Connected Home’s Next Wave, paints a picture of a maturing smart home market across the globe based on survey data from 11 different countries. Some of the report’s key findings include:
Extensive F-Secure surveys conducted over several years find that today’s early adopters don’t fit the stereotype of a single male with thick glasses and spare time to fill with the latest hardware. They tend to be married millennials in their 30s with college degrees, young children, and a passion for filling their new homes with internet-connected devices of all sorts. As they discover useful devices, they enjoy sharing their insights and know-how with loved ones.
“Early adopters — and the consumers who follow them — want to seize the benefits of automating their homes with connected devices, yet they don’t want to sell out their own security and privacy to do it,” said Kristian Järnefelt, Executive Vice President, Consumer Security at F-Secure.
The vast majority of consumers, 80%, and early adopters, 79%, think smart home device manufacturers are not doing enough to ensure online security and privacy. This feeling nearly matches the 76% of consumers that feel they could easily become a victim of smart home crime.
“Consumers need help securing their connected homes,” Järnefelt said. “Having a secure home network where all the devices are protected through one app is about more than peace of mind. It’s about using time effectively and having the freedom to try out new devices without constantly having to calculate the risks.”
The full report is available on F-Secure’s blog.
*Source: F-Secure Survey, April 2020, 11 countries (USA, Japan, UK, France, Germany, the Netherlands, Italy, Sweden, Brazil, Mexico, South Africa), 400 respondents per country = 4400 respondents (+25years)
Nobody has better visibility into real-life cyber attacks than F-Secure. We’re closing the gap between detection and response, utilizing hundreds of our industry’s best technical consultants, millions of devices running our award-winning software, and ceaseless innovations in artificial intelligence. Top banks and enterprises trust our commitment to beating the world’s most potent threats. Together with our network of the top channel partners and over 200 service providers, we’re on a mission to make sure everyone has the enterprise-grade cyber security we all need.
Founded in 1988, F-Secure is listed on the NASDAQ OMX Helsinki Ltd.
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