Data breaches and account takeovers top worries as consumers prepare for the biggest online shopping season ever

Helsinki, Finland – November 25, 2019: A majority of U.S. consumers plan to do most of their holiday shopping online for the first time ever,* yet a new survey** from cyber security provider F-Secure finds that most internet users remain concerned about their exposure to cyber crime.

The survey of shoppers highlighted 3 major trends among American consumers:

  • Bank account hacking and data breaches are the biggest worries on the web. 62% are either worried or extremely worried about a hacker taking over a bank account to steal money, while 65% are worried or extremely worried about losing personal data through a breach.
  • 81% of internet users think it’s at least somewhat likely that they will be a victim of cyber crime or identity theft. Only 64% think that it’s likely their spouse will suffer a similar fate while 95% of parents think that their children will become victims.
  • Consumers worry more about cyber crime or identity theft than being in a car accident that would seriously damage their car. A full 53% of respondents are worried or very worried about becoming a victim of identity theft and 51% are worried or very worried about being victimized by cyber crime, compared to 47% who expressed fears about having their car damaged in an accident.
F-Secure Global Partner Product Advocate Fennel Aurora says that it makes sense that consumers have these fears yet remain undeterred from saving time and maximizing discounts by shopping online.

“Consumers see huge data breaches in the headlines, and understand that leaving their devices and accounts unsecured is a risk,” says Aurora, who works closely with telecommunication companies to help them address the security challenges facing their customers. “It’s not their fault that they’re overwhelmed and may not be doing everything they can to secure themselves and their accounts.”

Aurora sympathizes with individuals trying to remember dozens of unique, strong passwords, saying it’s a clear challenge for users, and a challenge they need to tackle for their own protection.

“People need to make sure a data breach doesn’t threaten their entire online identity, and there’s a simple way to do that,” Aurora says. “I suggest that you forget your passwords.  Any password you can remember is too weak. Instead, get a password manager where you can store your strong, unique passwords and then focus on living your life.”

More simple steps consumers can take to avoid becoming a victim of online crime are available at F-Secure’s blog.

*Source: https://www.prnewswire.com/news-releases/new-survey-from-openx-and-the-harris-poll-finds-consumer-optimism-about-economy-will-fuel-increased-spend-this-holiday-season-digital-to-overtake-in-store-in-total-share-of-wallet-for-first-time-300922927.html

** Source: F-Secure Identity Protection Consumer (B2C) Survey, May 2019, conducted in cooperation with survey partner Toluna, 9 countries (USA, UK, Germany, Switzerland, The Netherlands, Brazil, Finland, Sweden, and Japan), 400 respondents per country = 3600 respondents (+25years).

 

About F-Secure

F-Secure makes every digital moment more secure, for everyone. We deliver brilliantly simple, frictionless security experiences that make life easier for the tens of millions of people we protect and our 170 service provider partners. For more than 30 years, we’ve led the cyber security industry, inspired by a pioneering spirit born out of a shared commitment to do better by working together.

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Adam Pilkey

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adam.pilkey@f-secure.com

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