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Industry recognition for the product that blocks more than 700,000 scam attempts daily
LOS ANGELES (May 4, 2026) — F‑Secure has been named the winner of the 2026 Vendor Marketing Best in Class Award by the Broadband Multimedia Marketing Association (BMMA), recognizing F‑Secure Total with Scam Protection as the standout product marketing achievement of the year across the global cyber security industry.
The award recognizes marketing innovation and excellence across product, promotion, pricing, and channel. This year's judges singled out F-Secure's approach to making scam protection genuinely accessible to everyday consumers as the defining reason for the win.
Built for people, not IT departments
F‑Secure Total with Scam Protection was designed from the ground up for consumers who shouldn’t need to think about cyber security to benefit from it. It’s easy to install, works directly with Safari and Chrome, built around color-coded alerts and real-time notifications, and the product requires no technical knowledge to use. 82% of users say F-Secure's tools are simple to use, a figure that is rare in an industry that has historically been viewed as intimidatingly complex.
The product addresses the full scope of how scams reach people today, covering SMS protection, browsing and phishing, banking and shopping protection, ad blocking, and Wi‑Fi protection. Each day it detects and blocks more than 700,000 scam attempts across mobile and desktop and protects over one million banking transactions on mobile alone.
The numbers behind the product reflect just how serious the problem has become. According to research from the Global Anti-Scam Alliance (GASA) and F‑Secure, 78% of people experienced at least one scam in the past year, and over $442 billion has been lost globally to scams in 2025. Nearly 78% of consumers worry about their online safety, yet 70% find existing security options too complex to navigate. F‑Secure Total with Scam Protection was built precisely for that gap.
A signal for the industry
For service providers, the commercial case is clear. F‑Secure partners that deliver scam protection capabilities to their customers are addressing growing consumer demand while building high-margin, recurring revenue streams. Willingness to pay for scam protection is the highest F‑Secure has ever recorded across its research, averaging nearly 51% across all consumer segments.
"This recognition reflects what we set out to build: protection that works for everyone, not just people who are already tech-savvy," said Dmitri Vellikok, Senior Vice President of Product Engagement at F‑Secure. "Scams have become the defining consumer security threat of our time, and the response has to be just as personal and just as present as the threat itself."
F‑Secure is setting the pace to be the #1 provider of scam protection in the world. To explore F‑Secure's cyber security portfolio for service providers, visit f-secure.com/partners.
Press contacts
Meghan Sawyer
Senior Public Relations Manager, US
meghan.sawyer@f-secure.com
Joel Latto
Public Relations & Social Media Manager, EMEA
joel.latto@f-secure.com
