For the Living Secure survey, F‑Secure wanted to study the importance and impact that digital moments have on our daily lives. The survey captures which activities are most important to us, it covers those which make us feel most vulnerable, and it highlights which digital moments we deem most important to protect.
The F‑Secure consumer survey, Living Secure, was completed by 7,000 people in selected countries around the world. The results of the survey are illuminating. They reveal the moments we need to protect; they showcase where we feel vulnerable in our digital lives; and they enable us to deliver cyber security in a way that reflects today’s digital landscape.
People value their digital moments, and a large proportion of respondents have concerns about online security. In our survey nearly seven out of 10 people say they don’t know who to trust online. In addition, the majority of people surveyed said that they have no idea if their devices are secure. And our data reveals that many respondents believe they have fallen victim to digital scams in the past 12 months.
The Living Secure survey shines a spotlight on the digital moments that make us feel vulnerable, whilst highlighting the data that people value the most when it comes to protecting their identity. And we also reveal the monetary value that people place on their data. Elsewhere, the Living Secure survey identifies a need for more simplicity in cyber security, with 66% of respondents saying it was “too complex”.
To enable people to fully protect their digital lives — more than ever — we need to understand these moments. We can’t make assumptions. We need to focus on experience. And this desire for a better understanding of what consumers need has inspired F‑Secure to commission this latest piece of research.
The Living Secure survey captures which activities are most important to us, it covers those which make us feel most vulnerable, and it highlights which digital moments we deem most important to protect.