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Webinar

Trust at the core: How telcos win by embedding security

F-Secure

2 min read

Turn security expectations into revenue growth

With 71% of consumers wanting security from their telco, the advantage embedded security offers has never been clearer. Discover how forward-thinking CSPs are transforming this challenge into competitive advantage through higher adoption rates, stronger brand trust, and measurable ARPU growth.

Key insights you’ll get from the recording

The $1T consumer scam crisis: Why embedding protection directly into telco services drives superior consumer adoption and trust compared to standalone security solutions.

The embedded security advantage: Get exclusive insights from Omdia's latest research on consumer security preferences and the massive revenue potential for telcos who get embedded security right.

The winning playbook for telcos: We´ll unveil the proven strategies telcos are using to capture market share, build unshakeable customer loyalty, and unlock new revenue streams through embedded security partnerships.

Why CSPs must act now

New research from Omdia, commissioned by F‑Secure, reveals a pivotal opportunity: CSPs are uniquely positioned to become digital guardians for millions of households. By embedding protection directly into connectivity services, providers can transform cyber security from a fear-driven add-on into an essential part of modern digital life—while unlocking powerful business advantages. This webinar shares the key findings that prove those who act decisively will not only protect consumers but also seize competitive advantage, driving higher revenue, stronger loyalty, and long-term brand trust.

Get the full report, Digital Guardians: The CSP Advantage in Delivering Consumer Cyber Security.

Get to know our webinar speakers

Bill Lott

Head of Marketing of Embedded Security

Bill Lott is a product marketing leader with expertise in transforming complex tech into accessible, profitable solutions. With a strong background in broadband consumer behavior, he’s driven successful launches at Cox Communications, AT&T, and First Data-Microsoft. Bill is currently leading F-Secure’s go-to-market strategy for an innovative embedded security portfolio, focusing on delivering exceptional customer experiences and driving business growth.

Tom Gaffney

Director of Embedded Security

Tom is passionate about privacy & security,he has spent his life trying to simplify security and technology and educate people on how to interact digitally in the most secure way. A key passion is making users aware of the privacy issues surrounding many digital services.

Tom's first computer was a ZX81 and since then he has been fascinated by emerging technologies and their impact on society. As well as speaking at many technology conferences, he is an active contributor to a number ofindustry groups, raising awareness on security threats and industry trends that can bring a better, safer online experience.

Tom is based in the UK and has been a spokesperson on cyber threats for F-Secure since 2010.

Olli Bliss

Host and Business Development Manager at F-Secure

Olli Bliss, Business Development Manager at F‑Secure, brings a wealth of experience in cyber security and business strategy. With a keen understanding of the evolving threat landscape, Olli is dedicated to helping partners navigate and mitigate online risks and keep their customers safe. Join him as he leads an insightful discussion on the latest trends and strategies in cyber security.

Contact us

If you’re interested in finding out how we can personalize our solutions to your business strategy and consumer needs, contacting our team of experts is easy. Get in touch to find out:

  • How we integrate our security solutions

  • How we can add value to your business

  • How your customers benefit from our security

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Thank you for your interest

We'll be in touch soon.