SaveNow is a product that tracks the user's surfing habits locally and displays popups with related advertisements while browsing the Internet. It is very closely related to WhenU's Save! product as the only visible differences between them are: They have their product names in the uninstall field SaveNow does not include links in the start menu to information about the SaveNow product and WhenU itself, whereas the Save! product does include such links for itself.
Based on the settings of your F-Secure security product, it may block the file from running, move it to the quarantine where it cannot spread or cause harm, or ask you to select an action.
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