A trojan, or trojan horse, is a seemingly legitimate program which secretly performs other, usually malicious, functions. It is usually user-initiated and does not replicate.
This trojan arrives as an installer file downloaded from a fake video posted on a video site.
Installation
Upon execution of the installer, the trojan drops and executes a malicious file hidden in the archive installer. The malicious file is detected as Worm:W32/TDSS.BU.
The trojan also creates the following files:
• %ProgramFiles%\PlayMe\Uninstall.exe - normal uninstaller file
• %UserProfile%\Start Menu\Programs\PlayMe\Uninstall.lnk - link to uninstaller