A Generic Detection of a program delivers advertising content to the user. It is usually annoying but harmless, unless it is combined with spyware or trackware.
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A detection name that includes "adware.generic.[variant]", "Gen:Adware.Heur.[variant]", or "Gen.variant.adware.[variant]" indicates that the sample was identified by a Generic Detection designed to look for suspicious behaviors that may indicate the presence of an adware program.
The Detections may also identify programs closely matching behaviors or features characteristic of known adware programs.
Adware is software that produces advertisements on the computer to which it is installed. Adware is often bundled with free software that provides some functionality to the user.
If the functionality of the free software outweighs the potential inconvenience of the advertisements, then the user may elect to keep the adware installed. Many are however unaware of the connection between the free software and the adware. For those users, the adware can be a considerable annoyance.
For more information about adware, see the Adware description.