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F-Secure Survey: Consumers Want to Access All Their Content in One Safe Place

With their content scattered across an array of social networking and other cloud services, consumers would like to access it all in just one secure, private place – and soon they’ll be able to

SAN JOSE, Calif. – October 8, 2013 – Are you managing your content, or is your content managing you? An F-Secure survey* shows that, with their photos, videos, and other documents scattered across various cloud services online and various devices at home, and with privacy concerns associated with cloud services, people are ready for innovations in how they manage their content.

Consumers are storing their content in many different places, from Facebook to Flickr and Google Drive to Evernote, to name a few, and that’s just online. Then there’s the content people have on their mobile phones, laptops, tablets and computers, not to mention the additional devices they use for work.

64 percent of consumers globally say it would be useful to have all their content accessible on all their devices wherever they are. Consumers in Malaysia, Latin America and the U.S. were the most ready for this, with 76 percent or more saying it would be useful, while 55 percent of those in European countries agreed it would be beneficial.

With the top cloud providers people upload their content to most frequently being Facebook, YouTube, Google Drive, Dropbox, Microsoft SkyDrive and Apple iCloud, there are still a bevy of smaller services where plenty of people store their content. One fifth of consumers in Malaysia, for example, upload content once a week or more to Instagram, 15 percent in the US do so to Amazon Cloud Drive, and 13 percent in Poland to Picasa.

So, why not make things simple by combining all these varied services, making them accessible in one central location from any device? 59 percent of people globally agree this would be a good idea – with again, Latin America, Malaysia and the U.S. among the most enthusiastic respondents with 75 percent or more agreeing.

When asked which cloud providers would be the most important to include in a service like this, respondents chose, predictably, Facebook, YouTube, Google Drive, Dropbox, SkyDrive, and iCloud, followed by Picasa, LinkedIn, and Instagram.

A bold solution coming soon

Consumers won’t have to wait long for the service they want. Younited by F-Secure, coming soon, will allow consumers to finally access content from their smartphones, tablets, computers, and online services like Facebook and Dropbox – all their content, in one place. And for consumers concerned about privacy in the cloud, younited will be a safe haven from backdoors and spying. Younited will operate under Finland’s strict privacy laws, backed by F-Secure’s expertise in security, so consumers can be sure their content is secure and private.

To be one of the first to get younited, sign up at younited.com.

*The F-Secure Digital Lifestyle Survey 2013 covered web interviews of 6,000 broadband subscribers aged 20–60 years from 15 countries: Germany, Italy, France, the UK, the Netherlands, Belgium, Sweden, Finland, Poland, the U.S., Brazil, Chile, Colombia, Australia and Malaysia. The survey was completed by GfK, April 2013.


F-Secure – Protecting the irreplaceable

While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. Our services are available through over 200 operators around the world and trusted in millions of homes and businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd.

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For more information, please contact

Melanie Lombardi
LEWIS PR for F-Secure
+ 1 (415) 432-2400