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F-Secure Delivers the Ultimate in Safe Surfing and Content Protection

F-Secure Safe Infinity, which is offered through operator partners, safeguards irreplaceable content while enabling a secure online life.

In a world where consumers are increasingly storing important content in digital format, there is a need for a solution that meets traditional Internet threats while also safeguarding irreplaceable content. This need is met by Safe Infinity, which combines F-Secure’s award-winning* security and cloud-based content backup and restore in one convenient service.

“Consumers are mostly worried about losing content from their computers. Hard drive crashes and other mishaps can be just as real as a malware attack. It therefore makes sense to use a service that safeguards both your computer and your content,” says Sebastian Neittamo, Solution Manager at F-Secure.

Opportunity for operators

The combination of security and content backup and restore in a single service offers operators a great opportunity to build new revenue streams while earning trust. In a recent survey completed by F-Secure**, nine out of ten subscribers agreed that preventing the loss of personal content is very important, while eight out of ten agreed that personal content is more important than the device that holds it. The survey also indicated that in nine out of ten cases consumers would like their Internet provider to package the services they need.

“In today’s competitive market consumers are looking for real and tangible benefits. With Safe Infinity loyalty is boosted with each file protected and stored. Safe Infinity also reaches out to users whose security needs cover both the online world and protection of their precious content,” says Elizabeth Bell, VP of Global Marketing at F-Secure.

Safe Infinity covers all the functionalities available from F-Secure’s award-winning Internet security service such as anti-virus, firewall, spam protection and parental control as well as backup and restore functionality via the cloud. The services can be configured under the operators’ own brand.

Safe Infinity is offered to consumers through selected F-Secure operator partners around the   world, with the first services being prepared for roll out.

More information available at:
http://www.f-secure.com/en/web/operators_global/storage-services/safe-infinity

*F-Secure Client Security received AV-TEST’s Best Protection 2011 award (in February 2012), F-Secure Internet Security 2012 received the AV-Comparatives Top Rated award (in January 2012).
** F-Secure broadband subscriber survey, April 2011 (Brazil, Finland, France, Germany, Italy, Sweden, 3,000 respondents in total)

About F-Secure – Protecting the irreplaceable

While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. F-Secure has over 200 operator partners in more than 40 countries worldwide. This constitutes the world’s largest ecosystem for providing security, storage and cloud related services through local and trusted partners.  Some of our services are also available to businesses and directly to consumers. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd.

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For more information, please contact
Anna Vuori-Karvia, Media Contact
Tel. +358 (0)40 159 9636
E-mail: anna.vuori-karvia@f-secure.com