Smarter homes,
more security worries

Why service providers and router vendors need to start protecting connected homes now

Homes have become an extension of the workplace network. Business devices sharing a network with a wide range of smart home devices has increased consumers’ security concerns. 

Cyber Security concerns hinder IOT market growth 

Smart home device ownership and consumers’ intent to purchase new devices are increasing, but security worries are casting a shadow over the IoT market outlook. F-Secure’s latest research shows that security and privacy concerns are making consumers avoid purchasing new smart home devices.

Protect your customers and grow your sales 

Consumers’ awareness and valuation of security have increased. They are turning to trusted sources for help, and this creates business opportunities for communications service providers and router vendors. Download the whitepaper to learn how you can grow your business with connected home security.

Want to know more?

Download the F-Secure research whitepaper 2021 to find out more insights on connected home security and consumer behavior. Learn how you can help your customers and grow your business.

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F-Secure’s four waves of consumer research between 2014 to 2021 cover 5 to 11 countries and include responses from over 27,000 consumers. This report summarizes the findings of our latest study conducted in June 2021 in Brazil, France, Germany, the UK, the USA, Mexico, the Netherlands, Sweden, and Japan (9 countries x 800 respondents – 7200 respondents) and compares those findings with those of our previous studies, conducted in 2015, 2018, and 2020.