Internet service providers can track everything you do online, and most websites track their visitors. Websites often track the actions visitors take outside their sites as well. They then build a profile based on the data. Networks of websites can pool their information together to build an accurate profile of who you are, what you do, and what you like. Government officials and criminals can also track your actions.
In short, to know what you do and to use it for their advantage. The collected data is used for analytics and to improve their services. But it’s also valuable to advertisers. When they know what you like, they can target you with ads that are more likely to grab your attention. This doesn’t only mean products or services, but also news articles, for example. In some countries the data is also used for surveillance.
No. Incognito mode, Private Browsing, InPrivate or any other similar browser-based safe mode covers your tracks only on the device you use to surf the web. No traces are left on the device, but your actions are visible online. Your information is still visible to the websites you visit and whoever provides your internet connection. If you want to be incognito and browse privately, incognito mode is not enough.
The simplest and best way to stay private online is to use a VPN like F‑Secure’s FREEDOME. If you want to cover your tracks online and truly go incognito, a VPN is your best choice. In short, a VPN hides your real address from the websites that you visit and blocks your internet service provider from seeing your internet traffic. FREEDOME is really easy to use. You can try it for free, with no credit card required.