F-Secure has been renewing its web presence since March this year. Visitors to the Finnish and UK sites will be able to experience a new look and feel by the end of 2005.
E-Commerce Manager, Göran Lindblad has been responsible for overseeing the renewal F-Secure's public web presence as well as instituting the company's electronic sales channel since he joined the company in 2004. Speaking about the changes to
F-Secure's website, he said: " When we reviewed our web presence we identified a clear need to create a new look and feel. One of our principle aims was to come out with smoother navigation and simply make things easier to find, he said.
One of the biggest changes to F-Secure's public web will be what Lindblad describes as a 'segmentation approach' whereby visitors to the company's public website will be quickly guided to the services and products that best suit their needs and interests 'in the language they understand'.
Accordingly, home and small office users will have their own segment, as well as those for corporate customers and ISP partners. At the same time, F-Secure will be developing new value added e-services in 2006 to meet the needs of these specific groups.
Lindblad points out that the new look and feel will do everything to ensure that the
F-Secure brand image and its "be sure" focus is maintained: "We are doing everything to ensure a coherent look and feel, to strengthen our brand presence and create print and web convergence," he added.
For our customers, an interesting addition to the renewed web presence is the inclusion of our up to date virus world map giving an overview of all the viruses present across the globe. This map has been visible to visitors at F-Secure's headquarters for nearly half a year now and has generated a good deal of interest.
According to Lindblad, the map is not only a 'sexy' feature but answer a very real need by people visiting the F-Secure site to "understand the virus situation from a world wide perspective".
Lindblad concludes that revising the company's Internet presence from scratch was a necessary and positive development from a communication perspective and looks forward to good feedback from F-Secure's customers as they accustom themselves to the new look and feel.
Author: Mark Woods, Corporate Communicator
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