Online distribution of software and IT literature is a lucrative business, not least for the data security market. For German reseller edv-buchversand.de, founded in 1987 in Remscheid near Cologne, this business has proven the right market segment to successfully implement its direct business model. Cooperation with F-Secure in recent years has yielded considerable results for both companies.
For a company with a staff of 45 and a customer database of stupendous size, it's unsurprising that business is going well. At quite an early stage, Remscheid-based mail order company edv-buchversand.de had started to focus on the IT market with both the distribution of technical books and IT literature on the one hand and consumer software solutions on the other - online and offline to very good effect.
Previous to its dynamic cooperation with F-Secure which was kicked off in May 2005, edv-buchversand.de was working with Symantec as one of their most potent retail business partners in Europe developing and operating the officially authorized Symantec Upgrade Center in Germany. When that long-time business association came to an end, F-Secure as a less well known data security software vendor but with a reputation for solid products and excellent customer care formed bonds with the reputable company and its promising direct business model.
Winning formula
According to its company values, edv-buchversand.de aims to serve their customers at the highest possible level. Indeed, the company's tagline "Good products at fair prices with helpful service" defines a formula that works well for both edv-buchversand.de and F-Secure.
Since 2005, a full array of dedicated direct marketing activities in combination with creative pricing and attractive cross-selling has attracted over 100 000 happy F-Secure customers mainly through EDV's online store. A recent summer campaign was launched to good effect during the FIFA world cup championship rewarding customers an extra of anti-virus protection subject to Germany's national football team's world cup performance.
With the majority of its clientele deriving from the consumer segment EDV is also selling corporate products, mainly to small and middle-sized companies. EDV has installed an efficient team of trained professionals to take care of this rising business segment. With all elements falling neatly into place, it seems that the joint future for edv-buchversand.de and F-Secure looks bright.
Speaking about EDV's cooperation with F-Secure, Company CEO and owner, Delf Michel said: "Success is not only about good products or friendly service. Of course, these are important ingredients but it's the right combination that's most rewarding. With F-Secure we have found a partner with a customer orientation quite similar to ours. Open-minded, agile, obliging with a true commitment to quality in all relevant aspects of our business. I'm sure that F-Secure and edv-buchversand.de as close partners will continue to surprise the industry with creative concepts and competitive solutions.
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