| Physical risks: if an IT-system controlling a real-world process is compromised, can it cause physical injury or death to employees or bystanders? |
| Business continuity: if your IT systems or data networks (internal and external) are down, can you continue doing business? What is the downtime cost per day? |
| Customer trust: if third parties gain access to your customer's sensitive data (financial, medical, personal etc.), how seriously will it influence their willingness to do business with you in the future? |
| PR exposure: how bad will the publicity be if your systems fail? How bad will it be if your customer data is compromised? |
| Loss of competitiveness: how seriously will your competitive advantage be impacted if internal data is leaked externally, and to competitors? |