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Loss of valuable digital content is common but few people make regular backups
Oct 15, 2009:
Over 40% of respondents say they have not backed up their digital photos. F-Secure Online Backup makes sure that summer holiday photos and all other digital content stored on a computer hard drive stay safe automatically.
Helsinki, Finland – October 15, 2009: Summer photos and videos are guaranteed to bring back magic holiday memories, but just how safely are people storing their precious pictures and other digital content?
According to a F-Secure’s survey conducted in eight countries,* many people have gone through the painful experience of losing irreplaceable content such as family photos, music collections or crucial work documents. In Sweden 31% of respondents say they have lost irreplaceable content, compared to 34% in the United States, 41% in Italy, 45% in Finland, and 60% in Poland.
Antti Reijonen, F-Secure Vice President for Consumer Business & Marketing, says, “Our international survey shows that close to 40% of computer users have lost irreplaceable content. With so many important aspects of our personal and working lives now stored in digital form, we believe that backing up those files is more important than ever. F-Secure Online Backup makes it easy to be safe rather than sorry.”
Everyone fears losing their important files but in practice few people remember to make regular backups. In F-Secure’s survey only 56% of the respondents say they have stored or backed up their digital photos.
In all the countries surveyed, the most popular photo storage location remains the computer hard drive. Other storage preferences reveal some interesting variations between the countries. DVDs and CDs are relatively popular storage media in Poland (41%) and the United States (28%) but less so in Italy (18%) and Finland (16%). USB devices are more commonly used for storing photos in Italy (18%) than in Finland, United States and Poland (7%).
External hard drives are much more commonly used for photo storage in Sweden (24%) and Italy (23%) than in the United States (10%) and Poland (5%). In the United States 16% of the survey respondents use the memory cards on the camera while only 3% do so in Poland.
F-Secure Online Backup takes away the worry of losing valuable files. It works automatically in the background whenever you are connected to the Internet, securely backing up all your pictures, music, documents and other digital content. There is no limit on the amount of data you can backup from the hard disk of your computer. In the backup your personal files are copied from your computer over the Internet into highly secure data centers. You can restore the content to the same computer or a different computer and a web portal allows you to view, play and download your backed up content from any PC or Mac with an Internet connection.
F-Secure Online Backup is available through the F-Secure eStore (local eStore link here) and retailers in Europe and North America, and also through selected operator partners.
F-Secure – Protecting the irreplaceable
While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. Our services are available through over 200 operators around the world and trusted in millions of homes and businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd. www.f-secure.com
Graph illustrations available
*The survey was carried out by independent third party Zoomerang in August 2009 across 1430 Internet users aged 20-40 in the United States, Germany, UK, France, Italy, Sweden, Finland and Poland. There were approximately 200 persons surveyed per country. F-Secure asked respondents a series of basic online security questions and, using a Likert scale, asked them to rate the extent to which they were confident in the security of given online activities.
Media contact
Hetta Huittinen
E-mail firstname.lastname@f-secure.com
Tel. +358 40 0339 597
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