F-Secure will keep your important files safe

F-Secure launches a new unlimited backup solution for pictures, music and all other digital content - an important addition to its range of consumer IT security solutions.

Helsinki, Finland – May 14, 2009: Photos of a baby’s first smile, a unique music collection, a major project that took months to complete – these are just some of the precious files that are often stored only on our computers. As more and more of our lives are in digital format, the danger of losing valuable, sometimes irreplaceable files is a major emotional and practical concern. Everyone knows the importance of making backups of the content on a computer but few people actually do this on a consistent basis.

F-Secure Online Backup takes away the worry of losing valuable files. It works automatically in the background whenever you are connected to the Internet, securely backing up all your pictures, music, documents and other digital content. There is no limit on the amount of data you can backup from the hard disk of your computer.  In the backup your personal files are copied from your computer over the Internet into highly secure data centers. You can restore the content to the same computer or a different computer and a web portal allows you to view your backed up content from any PC with an Internet connection.

Antti Reijonen, VP for Consumer Business and Marketing at F-secure says, “F-Secure Online Backup responds to the emotional concern people have about losing the important files on their computer. Surprisingly very few people today make sufficient backups of their content. Online backup automates this task, so there is no need to spend time burning CDs or setting up external storage devices, which has kept people from making backups.”

Survey shows people are concerned about keeping digital material safe

F-Secure’s recent survey* reveals that the fear of losing valuable documents is widely shared. Although 42% of the respondents in the survey said they had lost valuable content, most only backed up their files a couple of times a year, even less frequently or never. Almost 40 % of respondents in North America never made backups, making them the least likely to backup digital content.

Just 8% of all the respondents made daily backups, while in Europe 24% of the respondents made monthly backups. The respondents were most concerned with losing photographs of family and friends, followed by personal identity files. Many wanted to see their digital content kept safe for future generations.

The survey also showed that the computer hard drive remains the most popular way of storing files like photos, music, movies and documents.

F-Secure Online Backup is now made available through the F-Secure eStore and retailers in Europe and North America, and has been available through selected Internet Service Provider partners since autumn 2008.

About F-Secure Corporation
Innovation, reliability and speed of response – these are the qualities that have made F-Secure one of the world’s leading IT security providers since the company was founded in 1988. Today F-Secure’s award-winning and easy-to-use products are trusted in millions of homes and businesses around the world. We provide powerful real-time protection that works quietly and smoothly in the background, so computer and smartphone users can enjoy the benefits of connected life to the full. F-Secure’s solutions are available as a service subscription through more than 180 Internet service providers and mobile operator partners around the world, making F-Secure the global leader in this market. F-Secure has been listed on the NASDAQ OMX Helsinki Ltd since 1999. The company has consistently been one of the fastest growing publicly listed companies in the industry. The latest news on real-time virus threat scenarios is available at the F-Secure Data Security Lab weblog at http://www.f-secure.com/weblog/.

The F-Secure Online Backup Media Kit is available here.

*F-Secure Online Wellbeing Survey 2008 was carried out by independent third party Zoomerang in December 2008 across 2019 Internet users aged 20-40 in the United States, Canada, France, Germany, UK, Italy, India and Hong Kong. There were approximately 200 persons surveyed per country. F-Secure asked respondents a series of basic online security questions and, using a Likert scale, asked them to rate the extent to which they were confident in the security of given online activities.

For more information, please contact:

Velde Vainio
Marketing Program Manager
Tel. +358 40 517 4642

Media contact
Hetta Huittinen
Tel. +358 40 033 9597
E-mail: firstname.lastname@f-secure.com