F-Secure has amassed a library of marketing examples and situation data to assist operator marketers to better target and engage with customer to sell Security related VAS product.
Other acquired knowledge and best practice are routinely shared with Partner operators as part of ongoing joint marketing planning operations to achieve increased customer loyalty and predictable ARPU growth.
Here you will find a small sample of success stories, deliberately limited to high level. These, and dozens of others, are shared in detail with F-Secure Partners.
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So Operators can drive ARPU with F-Secure, but what about customer loyalty?
It is always debatable whether VAS services can lead to or help improve customer loyalty. Our view is clearly that it does…if you choose the right Partner!
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It's harder to drive ARPU in the new Mobile Broadband world, isn't it?
This operator partner offered Security to its Mobile Broadband customers via their web site. The rate at which new Mobile broadband customer activated the security service was around 10%. They were unhappy with this level and approach F-Secure to brainstorm ideas and jointly develop a new approach.
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Services like Online Backup and Sharing are still not widely adopted in the consumer space, are they?
After cleverly bundling and integrating a free digital photo prints offer with this operator’s online backup & storage service from F-Secure, a marketing campaign to existing Broadband users delivered 220 000 customers in less than 9 months, representing c20% of the target group, and exceeding all expectations and targets.
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Apart from marketing campaigns, does F-Secure add value in other areas of the Customer Journey?
The value of partnering with F-Secure is not limited to our extensive and deep knowledge of success in security related VAS operations, but extends to other areas of the Customer Journey and leads to process improvements that can provide advantage to customers for all types of service offered by operators.