Executive worldwide conference for F-Secure's Operator Partners
TEDGlobal July 2011
Published on March, 2011
F-SECURE SHARES KNOW-HOW
It is always debatable whether VAS services can lead to or help improve customer loyalty. Our view is clearly that it does - if you choose the right Partner!
Many Operators routinely ask their customers through surveys, polls and focus groups to try to assess this. One large operator went further recently and specifically asked about the F-Secure solution verses other available market products.
This operator partner offered Security to its Mobile Broadband customers via their web site. The rate at which new Mobile broadband customer activated the security service was around 10%. They were unhappy with this level and approached F-Secure to brainstorm ideas and jointly develop a new approach.
After a few joint marketing planning sessions they introduced a CD option to deliver the software, they simplified the installation instructions on collaterals, they included a dedicated security leaflet with all purchases, and they introduced a small customer “free draw” competition. The results were exceptional: