Botnets lower your business performance
We all know that customer satisfaction has a correlation to business performance. Operators invest money in call centers to handle customer enquiries because a happy customer is a more profitable customer. At the same time, viruses and botnets on the internet generate complaints and incoming calls. When a customer experiences a slower internet connection, who will they contact? Their Operator, of course. Many Operators have Anti-Abuse Processes in place, so the customers with infected devices will have either restricted connectivity at best, or none at all, if their IP address is identified as being infected by malware and spreading this across a network.
Independent studies show c.10% of a network has infected machines. Think about that, if you have 2 million broadband customers, that is 200,000 customers experiencing problems.
The business value of Antibot for an Operator
F-Secure Antibot automates the remediation process by remotely disinfecting the devices which are infected on a network by guiding the user through a simple self-cleaning process, cutting out the need to call the operator helpdesk saving millions of dollars for an average sized Operator. Literally in a matter of minutes, Antibot will clean up the infected machine making it ready for use without the frustratingly slow performance that was experienced before. Convert that customer experience into a positive one. Satisfied customers are less likely to churn while increasing your reputation as a secure Operator. Antibot is fully customizable with your brand.
The average business value to an operator with c.2 million broadband customers is $5-10m.*
What does the future landscape look like?
At F-Secure we are always looking at future trends. The wave of the future is the “internet of things” – where ordinary electronic household devices and appliances will be smart with internet connectivity. As an Operator you can be confident that we are working towards a complete and comprehensive safer environment for the home of the future.
Antibot also provides an answer to challenges of the regulatory landscape. There is already legislation in place in some EU countries, with self-regulation in other parts of the world, to provide a clean and safe network for consumers.