Consistent and predictable growth for your value-added services business
At F-Secure, we believe that services for operators and their customers are essential for future success, in which value-added services (VAS) play a key role. Integrating new services into your offering needs to be easy. For the end-user, discovering new services and taking them into use (as well as self-managing these services) should be a smooth journey. Consumers are also increasingly engaged with their own universe of user-generated content, and have a keen interest in services and apps that help them both share and protect their irreplaceable content.
The F-Secure VAS Enabler platforms implement the consumer services model, and make selling, provisioning and delivery of additional services both consistently easy and flexible. The VAS Enabler makes it possible for you to connect the three dimensions of the consumer’s content universe: multi-service, multi-device and multi-content. By using F-Secure’s VAS Enabler platforms you will be able to predictably grow your VAS business for the mass market.
Customizable bundling and billing
The F-Secure VAS Enabler offers a wide range of service options for your customers. You can also increase the service offering gradually over time. The platform allows the pricing of services to be set individually per service or component, or alternatively, as service bundles. It also supports ‘Freemium’ business models that utilize seeding to attract new subscribers to the service. You can decide the pricing structure individually for each service based on business and market needs.
Add services from multiple sources
With the F-Secure VAS Enabler, you can add new services quickly and cost efficiently. In addition to our most profitable VAS services, like security and storage, you can use the launch pad on the consumer’s screen to promote and launch virtually any other type of service. Whatever you can bill, you can sell through the launch pad. The services support multiple client platforms such as PCs, Macs, netbooks and smartphones, and even new types of connected devices like set-top boxes or televisions. New services can also be ‘pushed’ to customers, eliminating the need for the end-user to select and install the application themselves.
Many services – one integration project
In practice, the F-Secure VAS Enabler means just one platform integration project for you. With this in place, new services can simply be ‘plugged in’ without any further integration demands. This shortens the time-to-market of value-added services, and also reduces the overall cost of service delivery. All the services, regardless of where they originate, can be sold, delivered, managed and billed in the same way.
A new customer communication channel
Most operators do not have a strong presence on their end-users’ screens today. Consumers are overloaded with communication options, and yet you must somehow ensure effective direct communication with your subscribers. Email and other traditional communication channels are not always the most efficient ways to do this. The F-Secure VAS Enabler opens up a totally new communication channel directly on the consumer’s screen. You can reach consumers accurately and in real-time for communication, service updates and new service offers. This also enables effective targeted communications based on consumer behavior and service usage.
Is quick growth actually possible?
Needing to drive customers to higher priced packages while at the same time turning around sluggish security growth in their call centers, this Partner operator turned to F-Secure for advice and ideas.
Security is number one VAS for broadband customers globally
F-Secure Protection Service for Consumers is an award winning security solution designed from the ground up with our operator partners in mind.
It's harder to drive ARPU in the new Mobile Broadband world, isn't it?
This operator partner offered Security to its Mobile Broadband customers via their web site. The rate at which new Mobile broadband customer activated the security service was around 10%. They were unhappy with this level and approach F-Secure to brainstorm ideas and jointly develop a new approach.
What happens to your customer's files if the computer breaks down?
Nothing, if he has Online Backup installed. It automatically backs up your photos, music, email and other important files with no limitation on space.