Consumer insights and specialized marketing expertise is the first step to growing take-up rates
As a security industry leader, F-Secure is trusted by millions of direct customers around the world. Due to our direct consumer business, our solutions have to be able to stand on their own in a highly competitive security solutions market.
We do our own R&D and have some of the most globally quoted industry experts working in our Research Labs. Being in the direct consumer business also means we need to stay on top of consumer needs and behavior, as well as continuously develop effective direct marketing concepts. F-Secure conducts a large amount of primary consumer research in the form of market studies, usability research, focus groups, and researching consumer behavior patterns through ethnographic studies in different countries.
We share these insights within our service provider partner ecosystem so you can use it to improve the take-up rate of your services. By working with F-Secure you add the credibility of a specialized security and storage services expert to your offering and communications.
We know how to increase your VAS take-up rate
There is a reason why we are the frontrunner in the service provider security and storage VAS market. We pioneered this business model about a decade ago, and as we now have the privilege of working with more ISP partners worldwide than anyone else, we have learned some valuable lessons.
One important thing we have learned is how to increase your service take-up rate. We are very confident that you can benefit from our experience, not only for your security-related services but for a number of other VAS services too.
Upgrade your customers
Many of our partners have had another security service deployed when we start working with them. This means we have a lot of experience in upgrading operators and their end-users to F-Secure services. Without the benefit of experience, upgrade projects can become tedious. For us it is not a one-off project that needs to be figured out. It is a standard process. We have the know-how, and we have the people who have done it before. This is our main business and we know how to make it painless for you and easy for your subscribers.
F-Secure’s value-added service marketing experts
Our local account teams, backed up by a global team of marketing experts, are energetic, tenacious, innovative, and determined. Regardless of the sales channels you use, F-Secure’s team will provide you with advice, material and tools to make the most out of your call centers, website, and retail stores.
From the first phases of planning a launch to the design of targeted campaigns, end-customer surveys and scripts for call centers, F-Secure makes sure that you receive the marketing support you need. Our current partners benefit from training, consultancy, marketing planning, campaign planning, surveys, sales scripts and guidance, and workshops. All this material is shared with all our partners through our SPA operator portal.
Is quick growth actually possible?
Needing to drive customers to higher priced packages while at the same time turning around sluggish security growth in their call centers, this Partner operator turned to F-Secure for advice and ideas.
Security is number one VAS for broadband customers globally
F-Secure Protection Service for Consumers is an award winning security solution designed from the ground up with our operator partners in mind.
It's harder to drive ARPU in the new Mobile Broadband world, isn't it?
This operator partner offered Security to its Mobile Broadband customers via their web site. The rate at which new Mobile broadband customer activated the security service was around 10%. They were unhappy with this level and approach F-Secure to brainstorm ideas and jointly develop a new approach.
What happens to your customer's files if the computer breaks down?
Nothing, if he has Online Backup installed. It automatically backs up your photos, music, email and other important files with no limitation on space.