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F-Secure: The Safest Place to Store Your Most Precious Content; Mobile World Congress Preview

SAN JOSE, Calif. – February 4, 2013 – F-Secure will take its message of safe cloud services to the 2013 GSMA Mobile World Congress in Barcelona. Among its showcased products will be F-Secure’s personal cloud service, Content Anywhere, the flagship solution it provides through mobile and broadband operators that enables consumers to store, sync, access and share their photos, videos, documents and other files safely anywhere, from any device. With Content Anywhere, content is secure, private and won’t be analyzed for marketing purposes.

F-Secure’s long history of expertise in online security and portfolio of award-winning security products are complemented by its innovation in cloud services. With more than 100 operators around the world using its content cloud services, F-Secure securely stores billions of content items for millions of operator customers globally, totaling petabytes of data. To this point, F-Secure’s leadership in the industry was recently recognized by the European Commission, who named CEO Christian Fredrikson to the board of its new European Cloud Partnership.

“As an innovator combining security and the content cloud, with services that pack in value for mobile operators, we’re excited to return to the Mobile World Congress,” said Fredrikson, who will attend the tradeshow event along with F-Secure’s Chief Research Officer Mikko Hypponen.

The safest cloud, where customers have full control over their content

Research shows that consumers want personal cloud services, but they want to know their content is safe and under their control. 68 percent of consumers are concerned about third parties gaining access to their content due to vulnerabilities in cloud storage providers’ technology, and 42 percent feel they are losing control of their content.*

With Content Anywhere, consumers’ content stays 100 percent private, safe and under their control. Content is scanned only for malware, “not for marketing analytics and profiling as with some other companies,” said Timo Laaksonen, Vice President, Content Cloud at F-Secure. To ensure complete privacy, F-Secure encrypts all data during transfer and in storage. F-Secure’s award-winning malware scanning makes sure the synchronization process does not spread possible viruses, so the personal cloud stays clean and safe. And because consumers’ content always remains theirs, they can easily download and move their content at any time.

"Content Anywhere is not only a convenient and intuitive service to access your content from any device, it is also the safest place to store your irreplaceable content,” said Laaksonen. "We are a company with security in our DNA. It is a matter of pride for us that our personal cloud service is built to meet the highest standards of security. When it comes to managing your life's most precious content, who do you trust? We want to be that company."

F-Secure will also preview new products including AntiBot, which cleans botnets from operators’ networks, and Safe Avenue, which enables operators to provide multi-device, multi-service converged security with an interface for the end user to manage their devices. F-Secure will also showcase its popular Protection Service for Business, the most comprehensive SMB security solution on the market.

Mobile World Congress 2013 will take place February 25-28. F-Secure will be located in Hall 5, Stand 5E90. To set up a time to meet with F-Secure during the show, please email F-SecureUS@lewispr.com.

*The F-Secure broadband survey covered web interviews of 6,400 broadband subscribers aged 20–60 years from 14 countries: France, the UK, Germany, Sweden, Finland, Italy, Spain, the Netherlands, Belgium, USA, Canada, Brazil, India and Japan. The survey was completed by GfK, 25 May–1 June 2012.

More information about F-Secure’s personal cloud service:
http://www.f-secure.com/en/web/operators_us/

F-Secure – Protecting the irreplaceable

While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. Our services are available through over 200 operators around the world and trusted in millions of homes and businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd.

f-secure.com | twitter.com/fsecure | facebook.com/f-secure

Press contact:

Melanie Lombardi
LEWIS PR for F-Secure
+ 1 (415) 432-2400
F-SecureUS@lewispr.com