Survey Shows Consumer Concern About Cloud Services is Nothing New
Even before hearing about PRISM, F-Secure pinpointed that consumers were concerned about the security and privacy of content they store in the cloud
SAN JOSE, Calif. – June 25, 2013 – A recent F-Secure survey shows that even before PRISM news broke, six out of 10 consumers were concerned about the security of storing their content in social networking and cloud storage services. F-Secure’s Digital Lifestyle Survey 2013, which interviewed 6,000 people in 15 countries in April,* found younger people and multi-screeners to be more concerned than others.
According to the survey, the top five providers people upload their content to include Facebook, YouTube, Google Drive, Dropbox, and Microsoft SkyDrive and Apple iCloud, tied up for fifth place. But results show that uploading content to social networking services and cloud storage providers doesn’t necessarily equal confidence in them.
Case in point, 59 percent of consumers expressed concern that someone else may be able to access content they store with these providers. Furthermore, 60 percent were concerned that providers may be selling their personal content to third parties, and 62 percent thought that providers may sell their digital behavior data. Additionally, 63 percent were worried about the vulnerability of storage providers’ technology. European countries, with the exception of France, showed generally lower levels of concern than other countries; for example, in the US 69 percent were concerned about unauthorized access to their content, while in Germany it was 52 percent and in Italy 61 percent were, with Brazil taking the lead at 78 percent.
People between the ages of 20 to 30 showed the most concern, and those ages 50 to 60 slightly less. People who reported using multiple screens at the same time also appeared to be more concerned than those who mostly use one screen at a time. These more concerned groups were also the ones who use cloud services more.
33 percent of consumers said they feel like they are losing control of their content, and more so with multi-screeners than with single screeners. That number is highest in Belgium, where 51 percent felt they are losing control, and lowest in the UK, where only 20 percent did.
“The findings reflect that consumers have been generally aware of the issues surrounding storing your content in the cloud,” said Timo Laaksonen, Vice President, Content Cloud at F-Secure. “This further underscores the need for secure, private cloud services with a company like F-Secure, who knows security inside and out and respects your ownership of your data.”
F-Secure’s personal content cloud solution Content Anywhere, which it offers through mobile and broadband operators, allows consumers to store, sync, access and share their photos, videos, documents and other files safely anywhere, from any device. For more information, visit www.f-secure.com/content-anywhere.
*The F-Secure Digital Lifestyle Survey 2013 covered web interviews of 6,000 broadband subscribers aged 20–60 years from 15 countries: Germany, Italy, France, the UK, the Netherlands, Belgium, Sweden, Finland, Poland, the USA, Brazil, Chile, Colombia, Australia and Malaysia. The survey was completed by GfK, April 2013.
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