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Best Protection Expands to One-Stop, Multi-Device Security

Safe Avenue responds to a strong need for flexible security which covers all a consumer’s devices. The new product makes offering converged security simple for operators.

A one-stop-shop for multi-device security is here, answering to the growing need for converged security across multiple devices. F-Secure’s Safe Avenue, which combines award-winning best protection technologies,* allows consumers to easily manage the security of all their devices, while giving operators a fast, convenient way to expand their portfolios and provide converged value-added security and backup solutions.

“It’s not just about the security of your home computer anymore, it’s about protecting your entire digital life, and that extends to every Internet-connected device you use,” says Maria Nordgren, VP, Consumer Security at F-Secure. “Most consumers own more than one device, and 53 percent of consumers replace their mobile phones every year or two.** Flexibility for consumers in self-managing their device security is a must.”

Convergence = Convenience, for consumers and for operators

With Safe Avenue, consumers purchase a certain number of security licenses from their operator, and then can apply those licenses to any of their devices, switching to any combination of computers, tablets, and smartphones through a user-friendly interface. The customer can add a device, remove a device, or move security from one device to another in just a few clicks.

At the same time Safe Avenue enables operator partners, with just one integration, to provide customers F-Secure security and backup products for computers and mobile devices. It’s fast and easy to start selling new products right away, and future new products won’t need integration. Operators will expand their portfolios, creating new revenue streams and enhancing customer satisfaction and loyalty.

Some operators, such as Switzerland’s Swisscom, are already realizing the benefits of Safe Avenue. Swisscom’s new converged security service allows customers to flexibly combine their PCs and their mobile devices within a simple license package, says Dirk Wierzbitzki, Head of Wireline Product Development and Marketing at Swisscom Residential.

“F-Secure’s Safe Avenue platform convinced us with its easy handling from an end-customer perspective, and it helped us to reduce the complexity and implementation efforts of our IT project,” Wierzbitzki says.

Customizable, co-brandable

Safe Avenue supports PC, Mac and Android, with support for iOS coming soon. In addition to computer and device security, Safe Avenue will soon offer content security, with online backup slated to be added to the list of enabled services. Like all of F-Secure’s operator-provided value-added services, Safe Avenue is co-brandable and fully customizable.

Safe Avenue is available through participating operator partners.

*F-Secure Internet Security 2013 received the award for Best Protection 2012 from the AV-TEST Institute. www.av-test.org. The converged security products available with Safe Avenue are based on the same technology as F-Secure Internet Security 2013.

**The F-Secure broadband survey covered web interviews of 6,400 broadband subscribers aged 20–60 years from 14 countries: France, the UK, Germany, Sweden, Finland, Italy, Spain, the Netherlands, Belgium, USA, Canada, Brazil, India and Japan. The survey was completed by GfK, 25 May–1 June 2012.


More information about Safe Avenue: http://www.f-secure.com/en/web/operators_global/safe-avenue


F-Secure – Protecting the irreplaceable

While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. Our services are available through over 200 operators around the world and trusted in millions of homes and businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd.

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For more information, please contact

Anna Vuori-Karvia, Media Contact
Tel. +358 (0)40 159 9636
E-mail: anna.vuori-karvia@f-secure.com